7 Crucial Steps to Start Your Valet Parking Business: Valet Parking Equipment & Key Considerations

Close up of woman receiving car key from car salesperson of a new car she has bought.

This entry was updated on October 25, 2019.

Receiving car key of a new car.

Starting a valet parking business is an excellent opportunity to expand your career. As with any business, you need to follow a series of steps to make it successful. According to Ed Ryder of Real Valet Control, these steps include the following.

Buy Professional Valet Parking Equipment.

A disorganized valet parking stand increases risk of errors in returning cars to customers. Meanwhile, valet key cabinets that do not lock increase the likelihood of theft. Valet parking equipment should reflect the values of the clients you wish to attract. Your stand should be easy to identify, and your key cabinet must lock. This will build trust among your staff and customers as well.

Identify Potential Venues for Valet Parking Services.

Look for high-class venues that will offer valet services. Prove your experience as a valet attendant, and be willing to negotiate contract terms.

Create a Compensation Model That Benefits Valet Attendants and Customers.

Many valet services use a tip-based compensation model. Moreover, some customers may forget to tip drivers. Set a standard wage, and make sure the charge includes tips. This speeds up the process when retrieving vehicles and makes customers feel empowered.

Work With a Professional for Marketing and Branding.

Your marketing efforts should capture customers’ attention, and your brand needs to be recognizable. Although you may understand your goals in customer service, hire a professional marketer.

Set Aside Funds for Insurance.

Insurance will be one of your biggest expenses. Keep between $5,000 and $25,000 in cash reserves for use in the event an accident occurs.

Be Willing to Work.

If you will offer services around the clock, consider hiring as-needed employees. This will help with call-ins, but you should be ready to work if no one is available to cover an evening or night shift.

Vet All Applicants.

Check each applicant’s credentials, background and experience. Qualified attendants should have a strong work history and positive remarks from previous employers.

Starting your valet parking business sounds fun and simple. In reality, you need to think about these seven points to get headed in the right direction. To discuss your options for valet parking equipment, call Valet Box at (888) 419-1761. You may also request an online quote at your convenience.

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